If you were to look through eBay you would find that
many people who sell on eBay make the same auction mistakes over and over
again. As indicated in my book eBay Marketing Wholesale SourcePak with a little
common sense these mistakes are completely preventable. So to prevent
you from making these same mistakes I have put together these eBay Selling Tips.
Headline:
This is the most important issue for getting more bidders to your
auction page. You must include words that people will search for on
eBay. And, you must make your headline enticing, so potential bidders
will want to click it. For example if you are selling an antique make-up
table, a headline saying old vanity table would not pull in a lot of
bids. But, if you said something like "Vintage Vanity Table - Mint
Condition - Collectors Item" not only would you get more potential
bidders to view your auction, you would also be using words people would
search for on eBay. Your auction title would appear in searches for
Vintage, Vanity Tables and Collectors Items. Therefore, allowing even
more potential bidders to see your headline.
Item Description:
When you sell on eBay your item description must be clear and concise.
Not enough information or too much rambling of information will discourage people
from bidding. So will to many typos. Provide all the information required to describe
the item sufficiently and create buyer interest. You must let bidders
know what condition your item is in. Is it new and in it's packaging, or
used but like new condition. Does it have any imperfections. A potential
bidder will want to know what condition your item is in before making any bids.
Include an Image:
With eBay selling you will need to use an image on your auction page.
Remember a picture is worth a 1000 words! Potential bidders will want to see what
the item looks like before they make a bid. With digital cameras being so
affordable these days, adding an image to your auction page is easier
then ever. But, make sure the image is clear and well lit to show the
item's detail or any imperfections it may have. Also, keep the image at
a reasonable pixel size so your auction page doesn't take to long to load.
Auction Start/Close Time:
For successful eBay selling you must plan your auction start/close time
around the bidders you wish to attract to your auction. If the product you
sell on eBay appeals to the working woman, the best time to start/end
your auction would be in the evening or on the weekend. Create a profile on your
product and what group of the population you are selling to. Always be aware of
time zones. If you live on the east coast be sure your auction finishes late
enough so that the people on the west coast can participate.
Avoid Negative Terms:
If you have terms on your auction page that read something like
"Not Responsible For Item Once Shipped" or "Item Sold As Is" you will get less
bidders for that auction. Be a responsible when you sell on eBay, have
insurance on the item that your buyer can purchase. And be
sure to have some sort of guarantee on your products
Reserve Price:
Do your research on the price for your item. If you must use a reserve
price keep it real. If you over price your item you will not get as many
bids. And, while all good marketers know there is a time and place for
the Reserve Auction, a listing with no reserve (N/R) will get many more
views and therefore more bids.
Method of Payment:
When you sell on eBay use PayPal as your method of payment. Sellers want
to be paid as quickly as possible and without hassle. Many buyers simply avoid
any seller who doesn’t accept PayPal as a payment method. They can’t be bothered
with the hassle of anything else. Plus, you want your purchase to be
protected against fraud. PayPal is an eBay company so pretty much all
sellers use PayPal as a means of payment. Having a PayPal payment button
on your auction is an easy and free option to include on your auction sales page.
Shipping/ Delivery:
When you sell on eBay, include your shipping and delivery policy on
your auction page to avoid any misunderstandings with your bidders. Be clear
and concise. Always state what your shipping price will be. And, Do Not try
to rip off your buyers by inflating the shipping price to increase your profit.
Believe it or not, people do have a fair idea of what shipping costs should be.
If they feel you are inflating your shipping price they will not bid on your item
and may not look at any of your other auctions from fear of being ripped off.
Guarantee:
With eBay selling you always need some sort of guarantee for your product or
service. It will help to show your visitor you are a trustworthy business person.
Remember that your buyer assumes most of the risk here. He/she is buying from someone
that they have never met, a product that they have only seen in a photo, and they must
pay for that product in advance of receiving it. A guarantee that is appropriate for
your product or service will help your visitor become a bidder.
Customer Support:
You must respond to all emails regarding your auctions. Yes, responding
to emails is time consuming. But, if you don't, that potential bidder
will look elsewhere for the product and you will have lost yourself a customer.
Feedback:
Feedback is a method eBay uses to allow buyers and sellers to
record their experiences with each other. Then, potentional
bidders can check your feedback and decide if they wish to buy from you.
Therefore, when you sell on eBay it is extremely important to keep
your feedback rating positive.
Create an "About Me" page:
This is a page where potential bidders can find out more about you and
your business. So tell potential bidders a little about yourself and how
long you have been in business. Explain your guarantee, and delivery.
You can also have your feedback listed, and your other auctions listed
here as well. Be sure to tell them about your integrity, your business savvy,
and why you are the one they should buy from.
By following these eBay selling tips you will generate
more bids for you auctions, and more bids equals more sales.
Check out our Marketing
Auction Book and discover for yourself how you can make a Serious Income with Online Auctions.
Copyright - Joe Clare
Save Up
Tiffany
Consoles At Liquidation Prices